About Goodlife

Where we came from and who we are

Goodlife was established in 2009 by Fergie Cancade, to effectively and efficiently work with the athletes and personalities of action sports to manage all aspects of their careers, and market their unique talents and abilities.

Fergie Cancade was born in Thunder Bay, Ontario. He moved with his family to Vernon, British Columbia at a young age to be closer to the mountains and skiing. From a young age, Fergie has been passionate about all action sports and the culture that is synonymous to each respective sport.

Goodlife calls Vancouver, British Columbia home as its hub for action sports in Canada.

 

Recent News

BONE MAN!

The first skier to attempt two doubles during a competition run in superpipe (Dew Tour Northstar 2009, and he failed to land the second one), Dorey finally shook the monkey off his back when he landed two at the 2010 Winter X Games Europe and earned bronze. The technical pipe skier has yet make the SuperPipe podium at Winter X in five attempts, but he did earn silver in High Air in 2010. Expect good things from Dorey in 2011, he has a total of seven doubles in his repertoire entering the 2010/2011 season.

Matt Margetts

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AFP RANKING

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John Doe – Project manager

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WSI SLOPESTYLE

 

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L-R: Gus Kenworthy, Bobby Brown, Tom Wallisch

On the women’s end of things, it was Kaya Turski yet again taking the win. Ashley Battersby found the podium for her second time this year as she took second, just two-tenths of a point behind Turski. And the reigning FIS World Champion, Anna Segal, used her second and final run to snag third place.

While the weather in Whistler is always a touchy subject, today’s slopestyle contest was graced with sunshine, warm temps and the soothing voices of Reed Speedman and TJ Schiller on the mics. The three-rail, three-jump course was groomed to near perfection as this morning’s men’s elimination round moved into this afternoon’s finals. The top three men’s runs:

 

 

Services we offer

New sponsorship & endorsement sourcing and procurement

Goodlife will work with athletes to secure new sponsorship and endorsement
opportunities that align with each athlete’s specific goals and image.

Contract negotiations

Goodlife specializes in creatively negotiating sponsorship and endorsement
deals with both existing and new sponsors that match the athlete’s goals and
accomplishments while creating opportunity to increase exposure for both the
sponsor and athlete.

Conflict resolution and mediation

Goodlife is experienced in strategically resolving conflict between athletes,
sponsors, and endorsers should they arise throughout the course of an
agreement.

Existing sponsorship & endorsement management

Goodlife will manage all aspects of sponsorships and endorsements including;
invoicing and bookkeeping, schedule creation and management, goal setting,
and signature model design.

Media and public relations

Goodlife works to strategically promote athletes to both the endemic and main-
stream media in a way that properly depicts the athlete’s specific image and
brand.

Schedule management

Goodlife will build and manage comprehensive schedules to insure that athletes
are able to fulfill all responsibilities to sponsors, contests, and media while
maximizing the ability to attend all potential opportunities.

Online and social media Managment

Goodlife works to properly promote athletes through online and social media
platforms such as Twitter, Facebook, Flickr, WordPress, Youtube, and personal
websites.  Goodlife will also assist in managing such resources to better promote
the athlete and increase their overall footprint and impact.

Branding and design

Goodlife works to creatively and strategically create designs for athlete branding,
signature products, proposals and overviews, websites, and social media
platforms to create consistency throughout all channels.

Career and post-career planning

Goodlife will create individual strategic plans for athletes to increase the
likelihood of successful and sustainable careers and a calculated transition into
other endeavors beyond their athletic career.

Featured Clients

Contact Us

 

Call us

Telephone: 1 (250) 307-7181

Email us

Fergie: fergie@goodlifeinc.ca
General: info@goodlifeinc.ca

Get in touch

To send us a message or just to say hello, please complete the form on the right or contact us via details listed above. We'll get back to you asap.

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